Top 10 Most Popular and Famous Cosmetic Brands In Thailand Today

Top 10 Most Popular and Famous Cosmetic Brands In Thailand Today

As we continue to follow all things Thai, we can’t help but wonder how they keep their youthful appearance. Consider some of our favorite Thai actors and actresses, such as Baifern Pimchanok (best known for her role as Nam in the film Crazy Little Thing Called Love), Mild Lapassalan (Dark Blue Kiss), and even Metro.Gulf Kanawut, Nonkul Chanon, and Mario Maurer are the cover models. Thailand, like Korean skincare and cosmetics, is thriving in this department—and if you’re interested in trying out some beauty must-haves from there, we’ve got you covered!


Instagram: @mistineph

Mistine, allegedly Thailand’s number one makeup brand, has even exported its products for retail to Korea, where its products can be found in Incheon airport and downtown Seoul! If you want to give Mistine’s products a try, you should start with the mascaras. Eyeliners, the Magic Secret Lip Tint, BB Loose Powder, and BB oil control mousse with sun protection are also recommended in online reviews.

Thailand has one of the largest skincare and cosmetic product sectors in Southeast Asia. Major international brands have made investments in Thailand’s cosmetics market. The value of Thailand’s prestige cosmetic and fragrance market in 2022 is expected to be around 487 million US dollars.

Japan, the Philippines, and Vietnam are the top export destinations for Thai beauty products. Much effort has also been expended in developing and expanding domestic brands and production in order to establish Thai cosmetics and skin care products in international markets.


Instagram: @satirathaiofficial

Satira uses Thai herbs as a remedy and to create pleasure by combining ancient recipes with modern technology.

Satira translates as “Longevity of Happiness.” The meaning reflects our genuine belief in bringing authentically Thai herbal wisdom to promote health and longevity.

Chariya Xanthavanij founded SATIRA in 1999. A labor of love in Traditional Thai Medicine. SATIRA embodies its founder’s over 50-year experience and enthusiasm for indigenous Thai herbs.

READ MORE: How To Remove Acne Scars: Simple Natural & Medical Treatments

3. Yoko



Bath salts are the most well-known Yoko brand product. The scents of Yoko brand bath salts are quite varied. The product not only removes dead skin cells, but it also moisturizes and softens the skin. Aside from the Yoko brand bath salts, it is also known for its heel crack reduction cream, toothpaste, and… Reasonable product pricing and consistent quality. If you’re looking for a good skin care product, don’t overlook the Yoko brand.

READ MORE: How to Prevent and Treat Dry Skin in Winter


Instagram: @orientalprincesskh

Oriental Princess is well-known not only in the host country, but also in many other countries around the world. Thai cosmetics with the name Oriental Princess are no longer unusual in Vietnam. Product quality is guaranteed, and the manufacturing process is meticulous and closely monitored. As a result, any product line of the company that enters the market receives a lot of support from customers.


Instagram: @Kmart

Karmart Cosmetics was founded in Thailand in 1982. Karmart has risen to become the world’s leading beauty brand. This product line is also very popular in the Vietnamese market, and many young people are interested in and use it due to its high quality. Karmart currently carries over 2,000 products from various brands such as Cathy Doll, Cathy Choo, Baby Bright, Crayon, Reunrom, and others to meet women’s beauty needs such as makeup, skin care, hair care, and manicure.


Instagram: @pr_lemongrass

Lemongrass is a well-known supplier of handcrafted natural cosmetics in Asia. Sugar brands are created to meet the needs of various age groups (children, teenagers, middle-aged people, etc.). Consumers have given positive feedback on a variety of products ranging from creams to cleansers to lipsticks.

If you have the chance to use this product, you will undoubtedly be impressed with its quality. Lemongrass is a great Thai cosmetic brand that is non-irritating and can be used on all skin types, including sensitive skin. This is a company advantage that not all brands have.


Instagram: @senspathailand

This brand name may be unfamiliar to you, but SenSpa is well-known among Thai beauty enthusiasts when it comes to skin care spas. A professional massage and beauty salon can be found not only in Thailand, but also in Russia. The healing properties of herbs traditionally used in Thai medicine are the foundation of SenSpa’s success.

Synthetic and mineral oils are incompatible with the SenSpa philosophy. Vegetable oils were used exclusively in the production of the entire range of products. Cosmetics are packaged in large bags for professional use, and in standard bags for individuals. SenSpa can purchase cosmetics in Phuket at duty-free airports and online Russian stores.



Siam Botanicals markets itself as a trustworthy company that sells natural face care, skincare, and personal care products. They define ‘natural’ as products that are free of synthetic chemicals, colors, and fragrances. Furthermore, all products are tested (never on animals) and packaged in Thailand using recycled brown bottles or reusable plastic, with glass refills available. We recommend the Rose Gernaium Milk Cleanser and the Rudis Oleum Repair Formula Face Serum.


This Thai brand is best known for their eyeliners and blushers, and their blushes are divided into two lines: The Professional and The Heritage. These blush products look exactly like M.A.C. but cost a fraction of the price. Gino McCray is also a favorite among beauty gurus when shopping in Thailand, and he appears frequently in beauty haul videos on YouTube!



If a brand has been around since 1948, you know that it must be good. In fact, Srichand’s famous Powder is so good that it is a household name amongst Thais (and Thai celebrities) till date! Srichand has recently undergone rebranding (read: more attractive packaging) while retaining its vintage feel to reach out to the younger generation. However, its products are said to still be just as great as before for oily skin.

We know you’re probably excited by now, but before you pack your bags and head to Thailand to snag your beauty loot, consider the following shopping tips:

According to some beauty bloggers, all department stores in Bangkok (think Zen, Robinsons, Central, and Isetan) usually have a 10% discount on products from the beauty section carrying international brands like Givenchy, Dior, and so on, so keep that in mind.

Beauty bloggers warn that if you find a high-end brand at a lower price and think it’s too good to be true, it most likely is. Buy fakes with caution from ‘lower-end’ malls, wholesale malls, and night markets.

Examine the expiration dates (or the manufacturing dates and gauge)! It’s common to get so caught up in shopping that you forget to check whether products are on sale because they’re about to expire and the store wants to clear stock. You wouldn’t want to bring all of your favorite products home only to discover that you can’t use many of them.

When it comes to makeup, quality makes all the difference. So, if you want yours to look good, last all day, and be gentle on …

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Thailand is not only perceived as a charming country with majestic lime stone cliffs and picture-postcard beaches and coastlines but also for its peculiar oddities.

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